What Is the Importance of Positioning for the Small Business

question 110

Essay

What is the importance of positioning for the small business?

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Definitions:

SAM

An abbreviation for Serviceable Available Market, which is the portion of the Total Available Market that can actually be reached by a company.

TAM

Total Addressable Market, which refers to the overall revenue opportunity available or potential market for a product or service.

Exclusionary Personas

User archetypes designed to outline the characteristics of potential users who are specifically not the target audience for a product or service, aiming for a more focused marketing strategy.

Entrepreneur

A person who creates, organizes, and manages a business venture, taking on financial risks in hopes of profit.