When a Company Decides to Use Auctions as a Sales

question 81

True/False

When a company decides to use auctions as a sales channel,one of the strategic B2B issues is the potential conflict with existing distributors and distribution channels.Therefore,some companies use auctions only to liquidate obsolete,used,refurbished,or damaged products.

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Definitions:

Id

In psychoanalytic theory, the part of the personality containing innate biological drives and instincts. It operates on the pleasure principle, seeking immediate gratification.

Pleasure Principle

A concept in psychoanalytic theory stating that individuals seek immediate gratification of needs and desires to avoid pain or discomfort.

Rationality

The quality of being based on or in accordance with reason or logic, often discussed in the context of decision-making processes.

Logical Thinking

The process of reasoning consistently and rigorously, often following a sequence of steps based on established rules and principles.