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A major shortcoming with authentication services is:
Consumer Surplus
The gap between what consumers are prepared to pay for a product or service and what they end up spending.
Market Price
The current value at which a good or service is bought or sold in the market, typically influenced by the forces of supply and demand.
Maximum Price
A price ceiling, often set by regulatory bodies, above which a particular good or service cannot be sold, intended to protect consumers.
Consumer Surplus
The divergence between the price customers are willing to pay and the price they actually pay for a good or service.
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