AmazonCom Offers Personalize Content by Tracking Visitors' Behavior Via Cookies,which

question 70

True/False

Amazon.com offers personalize content by tracking visitors' behavior via cookies,which is used to generate dynamic Web pages that recommend products based on previous purchases and recently viewed items.Amazon.com offers this personalized content because it is very inexpensive.

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Definitions:

Capital Asset Pricing Model

A model that describes the relationship between systematic risk and expected return for assets, particularly stocks, for pricing risky securities.

Portfolio Risk

The degree of uncertainty of returns on a portfolio due to the possibility of changes in the value of its investments.

Well-diversified Portfolio

An investment portfolio constructed to spread risk across various asset classes and investment vehicles to minimize potential losses.

Risk Aversion

The reluctance of a person or entity to take risks.