Companies Are Finding That ________ Outlets,such as Blogs and Wikis,not

question 37

Essay

Companies are finding that ________ outlets,such as blogs and wikis,not only generate faster and cheaper results than traditional focus groups,but also foster closer relationships with customers.

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Definitions:

Target Market

A specific group of consumers at which a product or service is aimed, identified by characteristics like age, gender, income, and interests.

Marketing Efforts

Activities undertaken by a company to promote and sell its products or services to its target market.

Sports Bar/Restaurant

A type of establishment that combines a bar and restaurant setting with a sports theme to attract customers interested in watching sporting events.

Nearby College

An educational institution for higher learning that is located within a short distance from a point of reference.