The Infrastructure to Support Mobile Commerce Is Inexpensive and Relatively

question 52

True/False

The infrastructure to support mobile commerce is inexpensive and relatively simple to put in place.

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Definitions:

Tactical Planning

Short-term, specific planning that supports strategic planning, focusing on the actions and resources needed to achieve specific objectives.

Value Propositions

Statements that explain how a product or service solves a need, highlights its benefits, and why it's better than the competition.

E-commerce

The buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet.

Convenience

The ease and usefulness with which a product or service can be used, which can enhance its attractiveness to customers.