Examlex
Several C2C applications are based on peer-to-peer (P2P)computer architecture.With a P2P network,each client computer can share files or computer resources through a central server.
Consumer Identity
Refers to the way individuals perceive themselves and express their individuality through their purchasing decisions and brand choices.
Communal Brand Forms
Brand forms that foster a sense of community among consumers, facilitating shared experiences and collective identification with the brand.
Key Authenticity Concern
A primary issue related to the genuine nature or veracity of a brand, product, or service, affecting consumer trust and perception.
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