The Introduction of EC Has

question 2

Multiple Choice

The introduction of EC has:

• A)decreased customer loyalty because customers can more easily shop,compare,and switch to different vendors.
• B)increased customer loyalty because customers don't have time to shop around.
• C)increased the cost of acquiring and retaining customers.
• D)decreased advertising and promotion costs.

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Definitions:

Internal Attribution

The process of explaining one's own behavior or the behavior of others by attributing causes to internal characteristics or dispositions.

Noncausal Attribution

The assignment of a cause to an event or behavior without evidence of a direct cause-and-effect relationship.

External Attribution

The process of attributing the cause of one's own or others' behavior to external factors or situations.

Stable External

A term used to describe factors outside an individual that are consistent and unchanging, influencing behavior or circumstances.