According to Research,customer Satisfaction with an Internet Store

question 68

Multiple Choice

According to research,customer satisfaction with an Internet store:

• A)cannot be predicted.
• B)depends on two types of factors: information quality and customer service quality.
• C)drops dramatically when certain Web site features fail to perform properly,such as the content's reliability,loading speed,or usefulness.
• D)is higher for new customers than former customers.

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Definitions:

Sales Budgeting Approach

A method for planning and controlling sales activities by estimating probable expenses and revenues over a specific period.

Competitive Parity

A strategy where a company sets its marketing budget or price levels to match those of its competitors.

Objective and Task

A method in advertising budgeting where the objective defines what the business seeks to achieve, and the task involves identifying the cost of activities necessary to accomplish this objective.

Relative Scale

A measurement scale used to compare different items or phenomena in relation to one another, determining their magnitude or significance by comparison.