To Avoid Getting Inaccurate Information from Participants of Online Surveys,marketers

question 21

Multiple Choice

To avoid getting inaccurate information from participants of online surveys,marketers learn about customers by observing their behavior using each of the following except:

• A)transaction logs that record user activities at a company's Web site
• B)cookies that allow a Web site to store data on the user's PC
• C)spyware that gathers user information through an Internet connection without the user's knowledge
• D)data mining to analyze clickstream data

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Definitions:

Observation Learning

A type of learning that occurs through observing the behaviors of others and the outcomes of those behaviors, without direct instruction.

Learning

The process of acquiring new understanding, knowledge, behaviors, skills, values, attitudes, or preferences through study, experience, or teaching.

Extinction

in behavior science, refers to the process by which a previously reinforced behavior is weakened by ceasing to provide reinforcement.

UCS

An abbreviation for Unconditioned Stimulus, a stimulus that naturally and automatically triggers a response without any prior conditioning in behavioral psychology.