The Number of Organizational Buyers Is Much Smaller Than the Number

question 6

Multiple Choice

The number of organizational buyers is much smaller than the number of individual consumers,and their transaction volumes are:

• A)a little larger,and the terms of negotiations and purchasing are more complex.
• B)far smaller,and the terms of negotiations and purchasing are less complex.
• C)about the same and the terms of negotiations and purchasing are simpler.
• D)far larger,and the terms of negotiations and purchasing are more complex.

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Definitions:

Informational Report

A document that provides facts, data, and insights on a specific topic, without analysis or recommendations.

Analysis

The process of examining data or information in order to understand it better, often to draw conclusions or make decisions.

Direct Strategy

A communication approach that involves straightaway stating the main point at the beginning.

Reports

Structured accounts or statements describing the process, progress, or results of an investigation or analysis, intended to inform readers.