All of the Following Are Correct About Market Research Methods

question 83

Multiple Choice

All of the following are correct about market research methods except:

• A)It is important first to understand how groups of consumers are classified or segmented.
• B)Markets can be segmented to increase the percentage of responses and to formulate effective marketing strategies that appeal to specific consumer groups.
• C)Direct mail marketing methods are usually cost-effective.
• D)Market segmentation is done with the aid of tools such as data modeling and data warehousing.

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Definitions:

Lymph Node Dissection

A surgical procedure to remove one or more lymph nodes to examine for the presence of disease, especially cancer.

10- to 20-mL Syringe

A medical instrument used to inject fluids into the body or draw them from it, having a capacity of 10 to 20 milliliters.

Do Not Invert

A warning label indicating that an item should not be turned upside down, often due to potential harm or malfunction.

Glass

A hard, brittle, transparent or translucent material made by fusing sand with soda, lime, and sometimes other ingredients; used widely in windows, bottles, and countless other objects.