To Avoid Getting Inaccurate Information from Participants of Online Surveys,marketers

question 21

Multiple Choice

To avoid getting inaccurate information from participants of online surveys,marketers learn about customers by observing their behavior using each of the following except:

• A)transaction logs that record user activities at a company's Web site
• B)cookies that allow a Web site to store data on the user's PC
• C)spyware that gathers user information through an Internet connection without the user's knowledge
• D)data mining to analyze clickstream data

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Definitions:

General Methods

Refers to the broad, commonly used approaches or procedures in research and analysis across various fields.

Control Series Design

An extension of the interrupted time series quasi-experimental design in which there is a comparison or control group.

Interrupted Time Series

An analytical method that assesses the impact of an intervention on a time series of data points.

True Experimental

A type of experimental design that includes a control group and random assignment to groups to test the effect of an intervention.