Two Key Factors Limiting the Use of Personalization to More

question 35

Multiple Choice

Two key factors limiting the use of personalization to more precisely target marketing efforts to individual customers are:

• A)matching profiles with product offerings and delivering those offerings.
• B)communication costs and filtering costs.
• C)privacy and trust issues.
• D)lack of customer loyalty and service customization costs.

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Definitions:

Santa Maria Maggiore

A major basilica in Rome, Italy, famous for its pristine ancient mosaics and significant in the history of Roman Catholic Mariology.

Biblical Figure

An individual whose existence or actions are described in the Bible, such as prophets, kings, disciples, and various other characters.

Mosaics

Art forms created by arranging small pieces of colored glass, stone, or other materials to create patterns or images, often used in floor and wall decoration.

Late Antique

The non-naturalistic artistic style of the Late Roman Empire.