Ways in Which User Profiles Are Typically Generated by EC

question 9

Multiple Choice

Ways in which user profiles are typically generated by EC businesses include all of the following except:

• A)asking users to fill in a questionnaire
• B)using cookies,spyware,or Web bugs to observe what people are doing online
• C)using customer segmentation to identify customers' preferences
• D)basing them on what customers have purchased online before

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Definitions:

Profit Maximizes

The process by which a company establishes the price and volume of output that leads to the maximum profit.

Deadweight Loss

The reduction in total surplus that results from a market distortion, such as a tax or subsidy, signaling inefficiencies in allocation of resources.

Socially Optimal Level

A state at which the allocation of resources maximizes social welfare, often where marginal social benefit equals marginal social cost.

Marginal Revenue

Marginal revenue is the additional income received from selling one more unit of a product or service.