________ Is the Matching of Services,products,and Advertising Content with Individual

question 32

Essay

________ is the matching of services,products,and advertising content with individual consumers and their preferences.

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Definitions:

Functionalism

A theoretical perspective in social science that emphasizes the societal structures which exist to maintain stability and order in society.

Symbolic Interactionism

A sociological perspective focusing on how individuals interact based on shared meanings and symbols, emphasizing the subjective aspects of social life.

Queer Theory

Argues that people’s sexual identities and performances are so variable that conventional labels such as “male,” female,” “gay,” and “lesbian” fail to capture the sexual instability that characterizes the lives of many people.

Societal Institutions

The structures and mechanisms of social order and cooperation governing the behavior of a set of individuals within a given human community.