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________ Refers to a Deep Commitment to Rebuy or Repatronize

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Essay

________ refers to a deep commitment to rebuy or repatronize a preferred product/service consistently in the future,thereby causing repetitive same-brand or same brand-set purchasing.


Definitions:

Resisting Forces

Forces or factors that obstruct or slow down the process of organizational change, often arising from individuals' fear of the unknown or loss of control.

Strategic Redefine

The process of reassessing an organization's strategy to adapt to changes in the internal or external environment.

Force Field Analysis

A management technique developed by Kurt Lewin to analyze the forces for and against a change to determine the feasibility of implementing it.

Equilibrium

A state of balance or stability within a system, achieved when opposing forces or influences are equal.

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