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Identify and Discuss the Five Phases in the Generic Purchasing-Decision

question 71

Essay

Identify and discuss the five phases in the generic purchasing-decision model.


Definitions:

Geert Hofstede's Framework

A model that identifies and analyzes five dimensions of cultural differences across countries, which are power distance, individualism vs. collectivism, masculinity vs. femininity, uncertainty avoidance, and long-term orientation.

Cultural Dimensions

Conceptual frameworks that describe the effects of a society's culture on the values of its members, and how these values relate to behavior.

National Cultures

The set of shared values, beliefs, traditions, and practices that defines the people of a particular country or nation.

International Business

Engagements in commercial transactions across national borders, including trade, investment, and operational activities.

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