Direct Marketers ________

question 31

Multiple Choice

Direct marketers ________.

• A)use one or more distribution channels
• B)do not operate physical stores
• C)are pure-play e-tailers
• D)are manufacturers

---

Definitions:

Fed

Short for Federal Reserve, the central banking system of the United States, responsible for monetary policy.

Market Interest Rate

The prevailing rate at which borrowers can obtain loans and depositors can earn on their investments in the financial market, influenced by supply and demand forces.

Money Supply

The whole value of monetary assets available in an economy at a certain instance.

Price Level

A comprehensive calculation of the average price for all goods and services in the economy.