________ Refers to Marketing That Takes Place Without Intermediaries Between

question 35

Essay

________ refers to marketing that takes place without intermediaries between manufacturers and buyers;or marketing done online between any seller and buyer.

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Definitions:

Resistance Points

In negotiations, these are the lowest values that a party will accept before walking away from the table.

Distributive Bargaining

A negotiation process focusing on dividing a fixed set of resources or value among parties, often seen in labor-management negotiations over wages and benefits.

Integrative Bargaining

A negotiation strategy where all parties seek to find solutions that satisfy everyone's interests, often resulting in a win-win scenario.

Adversarial Bargaining

A negotiation process characterized by conflicting interests, where parties engage in a confrontational manner to achieve their respective goals.