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An E-Tailer Can Use Cookie Files and Other Technologies to Track

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Essay

An e-tailer can use cookie files and other technologies to track the specific browsing and buying behavior of each consumer.With that information,the e-tailer can create a marketing plan tailored to that consumer's pattern by showing items of interest or offering incentives that appeal to that consumer's sense of value,which is referred to as ________.


Definitions:

Foreign Direct Investment

Investment made by a company or individual in one country in business interests in another country, in the form of establishing business operations or acquiring business assets.

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