Recency,frequency,urgency,and Potency Are Four Key Recommendations for Staving Off Customer

question 76

True/False

Recency,frequency,urgency,and potency are four key recommendations for staving off customer complacency.

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Definitions:

Total Logistics Costs

This term refers to the combined expenses associated with logistics activities, including transportation, warehousing, inventory management, and order processing.

Production Costs

The total expenses incurred in the process of producing goods or services, including materials, labor, and overhead.

Marketing Activities

Initiatives or actions taken by a company to promote and sell its products or services, including advertising, product design, pricing strategy, and customer engagement.