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What are credit reporting agencies (CRAs)?
Receiver
The party in a communication process that receives the message sent by the sender.
Marketing Communications
The various methods and channels a company uses to communicate with its target market, including advertising, public relations, and social media.
Aida Model
A marketing model that outlines the process of attracting attention, generating interest, creating desire, and prompting action in consumers.
Communication Media
Various mediums and channels used for transmitting information between individuals or groups, including digital, print, and interpersonal platforms.
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