_____ Refers to Systematic Collection and Interpretation of Data to Support

question 35

Multiple Choice

_____ refers to systematic collection and interpretation of data to support future marketing decisions.

• A)Marketing plan
• B)Marketing research
• C)Socialization
• D)Sales forecasting

---

Definitions:

Fluid intelligence

The ability to think logically and solve problems in novel situations, independent of acquired knowledge.

Prospective memory

The aspect of memory that involves remembering to perform a planned action or intention at the appropriate time.

Retrospective memory

The ability to remember information and events from the past, including facts, experiences, and people.

Cross-linking theory

A theory in biology and chemistry describing how chemical bonds form between different parts of a molecule or between molecules, affecting properties like elasticity in tissues.