Noel Is a Management Student Who Needs to Conduct Primary

question 40

Multiple Choice

Noel is a management student who needs to conduct primary data for his project on "Retail Marketing." He goes to a local department store and observes customers.He makes a note of the different products the customers choose,and the time they spend in making decisions in choosing different products.Which of the following best explains this type of research?

• A)Focus group
• B)Survey
• C)Secondary
• D)Ethnographic

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Definitions:

Allowance Method

An accounting technique used to estimate and account for doubtful debts, recognizing potential losses from accounts receivable that may not be collected.

Uncollectible Accounts

Accounts receivable that a company does not expect to collect and writes off as an expense.

Sales

The total amount of goods or services sold by a company during a specific period.

Maturity Date

The specified date on a financial instrument when the principal amount is due to be paid back or when an investment reaches its full value.