When You Divide Your Total Market Based on Age and Income,it

question 15

Multiple Choice

When you divide your total market based on age and income,it is called

• A)personality segmentation.
• B)benefit segmentation.
• C)demographic segmentation.
• D)geographic segmentation.

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Definitions:

Henry Ford

An American industrialist and founder of the Ford Motor Company, known for pioneering assembly line production techniques.

Moving Assembly Line

A manufacturing process in which parts are added to a product in a sequential manner to create a finished product more efficiently.

Interchangeable Parts

Components that are made to specifications that ensure they are so nearly identical that they will fit into any assembly of the same type, enabling easy assembly and repair of manufactured goods.

Defense Plants

Factories and production facilities dedicated to manufacturing military and defense-related equipment and supplies.