Contact Via Telephone for the Express Purpose of Selling a Product

question 24

Multiple Choice

Contact via telephone for the express purpose of selling a product or service is called

• A)direct response advertising.
• B)guerilla marketing.
• C)telemarketing.
• D)multichannel marketing.

---

Definitions:

Aggressive Behavior

Actions meant to harm or intimidate others, driven by feelings of anger and hostility.

Negative Reinforcement

A behavioral principle where the removal of an undesirable or unpleasant outcome after the display of a behavior increases the likelihood of the behavior being repeated in the future.

Partial-reinforcement Effect

A phenomenon in which behaviors are more resistant to extinction when only occasionally reinforced, rather than consistently.

Continuous-reinforcement Phenomenon

A method of learning where a desired behavior is reinforced every time it occurs, leading to faster learning.