The Use of Creative and Relatively Inexpensive Ways to Reach

question 31

Multiple Choice

The use of creative and relatively inexpensive ways to reach your customers with techniques such as door-knob hangers and flyers under windshield wipers is called

• A)multichannel marketing.
• B)guerilla marketing.
• C)direct sales.
• D)direct mail.

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Definitions:

Retained Earnings

The portion of net earnings not paid out as dividends, but retained by the company to be reinvested in its core business or to pay debt.

Income Statement

A financial statement that shows a company's revenues and expenses over a specific period, culminating in net income or loss.

Balance Sheet

A balance sheet is a financial statement that summarizes a company's assets, liabilities, and shareholders' equity at a specific point in time, providing insight into the company's financial health.

Closing Entries

Bookkeeping records created at the conclusion of a financial period to move balances from temporary to permanent accounts, thereby readying the organization's financial records for the forthcoming period.