The Use of Several Different Channels to Reach Your Customers,for

question 9

Multiple Choice

The use of several different channels to reach your customers,for example,a Web site,direct mail,and traditional retailing is called

• A)guerilla marketing.
• B)Internet marketing.
• C)multichannel marketing.
• D)direct sales.

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Definitions:

Price/value Formula

An evaluation method that compares the cost of a product or service to the perceived benefits it provides to the buyer, used to assess its overall value.

Product Objections

Refers to concerns or issues raised by a potential buyer about a product or service being sold.

Product Objection

Product objection refers to reasons or arguments presented by a customer against buying a product or service.

Exercise Equipment

Devices or apparatuses designed for physical activities to enhance body fitness and health.