Exporting Using Middlemen Such as Agents or Export Management Companies

question 52

Multiple Choice

Exporting using middlemen such as agents or export management companies is referred to as

• A)indirect exporting.
• B)freight forwarding.
• C)e-tailers.
• D)high credit risk exporting.

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Definitions:

Defining Market

The process of identifying and understanding the specific market or audience a business aims to serve.

Marketing Mix

A combination of factors that can be controlled by a company to influence consumers to purchase its products, often referred to as the 4Ps: Product, Price, Promotion, and Place.

Industry Profitability

Industry profitability is a measure of the average income and margins businesses within a specific sector can expect to earn.

Competitive Rivalry

The ongoing, competitive struggle between companies in the same industry or market to win over customers, increase market share, and achieve dominant status.