Which of the Following Is NOT a Form of Direct

question 17

Multiple Choice

Which of the following is NOT a form of direct marketing?

• A)Word-of-mouth
• B)Telemarketing
• C)Guerilla marketing
• D)Wholesalers

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Definitions:

Quantity Variance

The difference between expected and actual quantities used in production, affecting cost and efficiency.

Fixed Factory Overhead Volume Variance

The difference between the budgeted and actual fixed overhead incurred due to variance in production volume.

Standard Fixed Overhead Cost

The predetermined amount of fixed costs that are expected to be incurred to support operations, typically fixed for a specific period.

Direct Materials Quantity Variance

The difference between the actual quantity of materials used in production and the expected quantity, multiplied by the standard cost per unit.