The Use of Creative and Relatively Inexpensive Ways to Reach

question 31

Multiple Choice

The use of creative and relatively inexpensive ways to reach your customers with techniques such as door-knob hangers and flyers under windshield wipers is called

• A)multichannel marketing.
• B)guerilla marketing.
• C)direct sales.
• D)direct mail.

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Definitions:

Good

A tangible product or service that can satisfy consumers' wants or needs.

Optimum

The most favorable condition or level that achieves the best possible outcome or efficiency.

Good X

A placeholder term for any specific good, product, or item within economic analysis.

Good Y

A hypothetical product or item, often used in economic models and theories to illustrate various economic principles and interactions.