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Simulate Strategy While Teaching Strategy at ABC University, Jessica Developed an Interactive

question 73

Multiple Choice

Simulate Strategy
While teaching strategy at ABC University, Jessica developed an interactive strategy simulation game to teach and reinforce the strategy concept to students in her class. She saw that students were able to grasp the concepts much better playing the game, rather than from reading the book. Jessica tinkered with the game for two years in her class to perfect it and remove the glitches. Her thought was that if her students were learning more efficiently with this game, then could other students at other universities benefit as well? The result was the launch of Simulate Strategy, Inc.

-Given that Jessica has a very limited budget,which of the following forms of direct mail might be least expensive?

Definitions:

Attitudes

Psychological tendencies expressed by evaluating particular entities with some degree of favor or disfavor, reflecting how individuals think, feel, and are inclined to act.

Information Integration Theory

The idea that a person’s attitude can be estimated by averaging across the positive and negative ratings of the object.

Cognitive Algebra

Approach to the study of impression formation that focuses on how people combine attributes that have valence into an overall positive or negative impression.

American Social Psychology

A field of study within psychology that examines how the presence, thoughts, and behaviors of others influence an individual's feelings, thoughts, and behaviors within the context of American society.