Examlex
Briefly describe the different types of direct marketing techniques.
Operational Definition
A clear, precise description of a variable in terms of the specific process or set of validation tests used to determine its presence and quantity.
Independent Variable
The factor in an investigation that is deliberately altered to study its impact on a variable that is being measured.
Dependent Variable
In scientific research, it is the variable being tested and measured, expected to change as a result of manipulations of the independent variable.
Independent Variable
The variable in an experiment that is manipulated or changed by the researcher to observe its effect on the dependent variable.
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