_____ Is a Form of Communication That Encourages the Customer

question 83

Multiple Choice

_____ is a form of communication that encourages the customer to take immediate action,such as coupons,sales,or contests.

• A)Buzz marketing
• B)Sales promotion
• C)Viral marketing
• D)Public relations

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Definitions:

Capital Intensity Ratio

A measure of how much capital is used in production, often expressed as the ratio of total assets to sales revenue.

Full Capacity

The maximum level of production or output that a facility can achieve under normal operating conditions.

Operating Capacity

The maximum output a company can produce under normal working conditions.

Earnings Retention Ratio

The proportion of net income that a company retains to reinvest in its business rather than distributing it to shareholders as dividends.