Which of the Following Statements About Buzz Marketing Is False

question 10

Multiple Choice

Which of the following statements about buzz marketing is false?

• A)It has aspects of network marketing in that you tell one person who tells another who tells still another.
• B)The phrase is most commonly used in reference to using electronic media to pass the message along.
• C)It is a sub-discipline of direct marketing.
• D)In buzz marketing,if your product is relevant and appealing,it is likely to be picked up and sent along via e-mail,blog,or a social networking site.

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Definitions:

Transformational Coping

involves using stress and challenges as opportunities for growth, personal development, and transformation.

Hardy Personality

A set of characteristics that enable an individual to withstand stress and adversity more effectively than others.

Type A Personality

A personality type characterized by high levels of competitiveness, self-imposed stress, impatience, aggressiveness, and a constant sense of urgency.

Type C Personality

A personality style characterized by difficulty expressing emotions, a high level of detail orientation, and a tendency towards introversion.