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What Is Segmentation? What Are the Typical Ways of Dividing

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What is segmentation? What are the typical ways of dividing the market into different segments?


Definitions:

Sender's Message

The information or content that an individual or entity intends to communicate to a recipient.

Jargon

Specialized or technical language used by a specific group, often difficult for outsiders to understand.

Perspective

A particular attitude or way of considering a matter, influenced by one's background, beliefs, or experiences.

Digital Communication

The sharing or exchange of information and messages through electronic systems and devices, such as computers and smartphones, over digital platforms or networks.

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