Examlex
A tagline that expresses the fundamental idea or goal of the firm is called its
Market Development
Strategies or actions that seek to expand an existing product into new markets or demographic segments.
Product Development
Product development involves the creation and design of new products or the improvement of existing ones, aiming to meet market demand and enhance competitive advantage.
Diversification
The process of allocating investments among different financial assets or sectors to reduce risk in a portfolio.
SBU
Strategic Business Unit, a fully-functional unit of a business that has its own vision and direction, often with responsibility for its own profitability.
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