A Customer Group That Involves Large Portions of the Population

question 71

Multiple Choice

A customer group that involves large portions of the population is called a

• A)niche market.
• B)scope of market.
• C)parallel competition.
• D)mass market.

Understand the context and consequences of early 20th-century rebellions and movements against foreign influence.

Understand the various motivational theories, including arousal theory, drive-reduction theory, incentive theory, and hierarchy of needs theory.

Relate motivational theories to real-life behaviors and preferences in individuals.

Explain the concept of optimal arousal levels and their impact on performance.

---

Definitions:

Reasoning Principle

A fundamental aspect of human thought that involves drawing conclusions or making inferences based on premises.

Pleasure Principle

is a psychoanalytic concept suggesting that people seek pleasure and immediate gratification of needs to avoid pain, guiding the id's desires.

Psychosexual Development

Freud's theory on the stages of psychological development from infancy to adulthood, focusing on how early life sexual urges shape personality.

Oral Trait

A characteristic of personality development associated with the oral stage of psychosexual development, focusing on behaviors related to the mouth such as dependency, eating, and verbal communication.