Which of the Following Statements About Value Benefits Is False

question 28

Multiple Choice

Which of the following statements about value benefits is false?

• A)They display characteristics related to the nature of the product or service itself.
• B)Things like quality,fashion,and reputation are elements that give a product value in the eyes of the customer.
• C)They are important because they are almost always what lead to higher prices and higher profits.
• D)They refer to the ways by which a firm can keep costs low for the customer.

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Definitions:

Personality

The combination of emotional, attitudinal, and behavioral response patterns of an individual, distinguishing one person from another.

Beliefs

Convictions or acceptance that certain things are true or real, often without immediate evidence for them.

Perception

The process of interpreting sensory information to understand and interact with the environment.

Gender Roles

Socially constructed roles, behaviors, actions, and attributes that a given society considers appropriate for men and women.