The Abilities of a Firm to Make Its Product or Service

question 82

Multiple Choice

The abilities of a firm to make its product or service in a way that enhances value or efficiency compared to other firms refers to

• A)transformational competencies.
• B)organizational altruism.
• C)value chain analysis.
• D)combinational competencies.

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Definitions:

Emotional Appeals

Marketing strategies designed to elicit emotional responses from consumers, hoping to influence their attitudes or behaviors towards a product or brand.

Cognitive-Avoidance Appeals

Marketing strategies aimed at changing consumers' behaviors by emphasizing the negative outcomes of not using a product or service.

Resonance

A phenomenon where a message or content deeply connects with individuals on an emotional level, often leading to a strong reaction.

Play On Words

A form of wordplay that exploits multiple meanings or similar sounding words for humorous or rhetorical effects.