Customization,super-Support,and Single-Mindedness Are Three Cost-Driven Strategies Offered by Porter for Small

question 67

True/False

Customization,super-support,and single-mindedness are three cost-driven strategies offered by Porter for small businesses.

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Definitions:

Straight Rebuy

Describes a routine repurchase of the same goods or services without modification, often made by businesses from previous suppliers.

Buying Process

The series of steps a consumer goes through, from recognizing a need or desire to the final purchase decision, including information search, evaluation of options, and post-purchase evaluation.

Modified Rebuy

A buying situation where an organization makes changes to its previous purchase orders, involving modifications in product specifications, prices, or suppliers.

New Buy

A purchasing situation in which a buyer purchases a product or service for the first time, presenting a significant decision-making process.