A Customer Group That Involves Large Portions of the Population

question 71

Multiple Choice

A customer group that involves large portions of the population is called a

• A)niche market.
• B)scope of market.
• C)parallel competition.
• D)mass market.

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Definitions:

Conditioned Stimulus

A stimulus that, after association with an unconditioned stimulus, comes to trigger a conditioned response.

Little Albert

An early 20th-century experiment in classical conditioning where a young child was conditioned to fear a white rat, showcasing how emotional responses could be conditioned.

White Rat

Traditionally used as a subject in psychological and medical research because of its genetic uniformity and ease of observation.

Classical Conditioning

A training method in which pairing two stimuli repeatedly leads to a response originally produced by the second stimulus now being produced by only the first stimulus.