Finding a Low-Cost or No-Cost Way to Do Something Is

question 56

Multiple Choice

Finding a low-cost or no-cost way to do something is called

• A)moonlighting.
• B)bootstrapping.
• C)outsourcing.
• D)licensing.

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Definitions:

Branding

The process of creating a unique image and identity for a product or service in the consumer's mind, using names, terms, signs, symbols, designs, or a combination of these.

Brand Personality

A set of human characteristics associated with a brand name.

Human Characteristics

Traits or features that define humans, including biological, psychological, social, and cultural attributes.

Brand Equity

The added value a brand name gives to a product beyond the functional benefits provided.