Ownership of a Portion of a Business Is Called

question 65

Multiple Choice

Ownership of a portion of a business is called

• A)equity.
• B)debt.
• C)leverage.
• D)cash flow.

Distinguish between effective online promotional strategies versus traditional marketing approaches.

Understand consumer behavior online including the reasons why consumers shop online and the factors that influence their shopping decisions.

Discuss the implications of online marketing fraud and the measures to protect consumer rights.

Recognize the ethical concerns associated with internet marketing practices such as the use of cookies and data collection.

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Definitions:

Promotion Program

A organized effort by a business to increase awareness, sales, or engagement with its products or services.

Four Ws

A framework often used in project planning and reporting, referring to Who, What, Where, and Why, detailing the parties involved, activities, locations, and reasons respectively.

Budget

A financial plan for a defined period, often one year.