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"Light a Candle"
Working as an accountant in the local government agency, Elizabeth has always had a liking for candles. She collected thousands of candles over the years - different shapes, sizes, occasions, and colors. After talking with a few co-workers, Elizabeth decided to get a kiosk at the flea market for four weeks before Christmas to sell her candles with her business name: "Light a Candle."
-Elizabeth should know that the challenge or disadvantage of her choice of business is the
Insurance Market
A market where individuals or entities can transfer or share risk by purchasing insurance policies from insurers, who assume the risk in exchange for premiums.
Diversification
A strategy used in investing or business to spread risks by allocating resources across different assets, products, or markets.
Expected Gain
The anticipated benefit or profit from an investment or action.
Diversification
A strategy of investing in a variety of assets to reduce overall risk.
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