The Idea Trigger "What Separate Products,services,or Whole Businesses Can You

question 37

Multiple Choice

The idea trigger "What separate products,services,or whole businesses can you put together to create another distinct business?" pertains to which cue in SCAMPER?

• A)Substitute
• B)Magnify
• C)Adapt
• D)Combine

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Definitions:

Advertising Budget

The amount of money allocated by a business to spend on advertising efforts over a specific period.

Noise Effect

Distractions or interferences that distort or disrupt communication between buyers and sellers, affecting the message's effectiveness.

Gross Rating Points

A measure in advertising that reflects the size of an audience reached by a specific advertisement or campaign, relative to the total potential audience.

Reach

Measure of consumers’ exposure to marketing communications; the percentage of the target population exposed to a specific marketing communication, such as an advertisement, at least once.