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The general environment is a part of the external environment made up of those components that the firm deals with directly such as customers,suppliers,consultants,media,interest groups,and the like.
Goal Statement
A broad statement that captures the overall focus for your social media initiative.
Strategy Statement
A clear and concise description of the strategy of an organization, outlining its unique value proposition, target customers, and key tactics or actions.
Objective Statement
A brief statement that clearly expresses the goals and objectives of an individual or organization.
Realistic Component
An element or aspect that adds a sense of realism or authenticity to a scenario, project, or simulation.
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