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All products invariably survive the introduction phase of the product life cycle.
Self-actualization
A concept in psychology referring to the realization or fulfillment of one's talents and potentialities, considered as a drive or need present in everyone.
Maslow's Theory
A psychological theory proposed by Abraham Maslow that suggests human needs are arranged in a hierarchy from physiological needs to safety, love and belonging, esteem, and self-actualization.
Self-actualization
The achievement of unlocking one’s abilities and possibilities, seen as an innate motivation or necessity found within all individuals.
Hierarchy of Needs
A theory proposed by Abraham Maslow suggesting that people are motivated by increasingly complex needs starting from basic physical necessities up to self-actualization.
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