A Marketing Plan Is Not Required If a Person Plans

question 95

True/False

A marketing plan is not required if a person plans to use his or her own personal savings and direct marketing.

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Definitions:

Kitty Genovese

A woman whose 1964 murder in New York City led to research on the bystander effect and social psychology.

Kohlberg's Levels

Stages of moral development proposed by Lawrence Kohlberg, ranging from pre-conventional to conventional and post-conventional morality.

Preconventional Morality

The first level in Kohlberg's theory of moral development, where understanding of right and wrong is based on rewards, punishment, and the power of authority figures.

Social Loafing

The phenomenon where individuals exert less effort to achieve a goal when they work in a group than when they work alone.